We at VCG want to make all of our existing customers aware of changes to some product terminology. Please note that if you're already a customer the content of your existing package of products and services will not change in any way, but how we refer to them will.
Please take a moment and review the following terms:
The “Suite of Webtools” encompasses all of the elements of VCG’s offering. This includes three basic subsets (explained in more detail below): Web Presence, Local Profile, and Directory Network.
Our core product offering - Website, Online Store, and Online Design Tool (Formerly DOBO) - now make up what we call Web Presence.
These products work in concert as the cornerstones of a highly competitive web-driven process. While unique in their features and benefits, these tools are intimately intertwined and essential towards the ultimate goal of a strong online brand presence that we felt they were deserving of a name for their collective whole. The phrase “the whole is greater than the sum of its parts” is certainly appropriate here.
Formerly known as “Web Presence Management”, Local Profile refers to the geographically-driven local pages we set up and maintain for your business on the major search engines.
The name Local Profile, we feel, more accurately describes the product we offer in more straightforward terms. The service itself remains unchanged and is as relevant as ever. Google, Bing and Yahoo! continue to present local business profiles on the first page of many results, and it is imperative that your profile is complete with content in order to stay competitive in your market.
You may now hear us refer to Directory Network listings. We host six online directories, of which you can be represented on one or more at any given time. These include: Signsearch, Screen Printing Search, Digital Printing Search, Ad Specialty Search, Business Printing Search, and Garment Decorating Search.
Because so many companies in our network can identify with more than one industry (companies that identify themselves as sign companies may also identify themselves as digital printers, for example) we feel it is important to introduce terminology that speaks to our network in more general terms, as a whole. The directory domains will, of course, not be affected in anyway by this internal name change.
We hope we have not created any unnecessary confusion with the adjustment to our naming convention. Our intention is just the opposite. We hope to better and more simply represent the value of our products and services through the titles they carry.