There are a few different options when creating a link that I'd like to discuss here. You can do this while creating/editing an email or when creating/editing an email template. You will highlight the copy you want to turn into a link, then click the link icon. This will bring up a window with two tabs, "Link Info" and "Target". We'll discuss both of these tabs:
- Display Text - This will be what the link you click says. For instance, it could be "Click here".
- Link Type:
- URL - Choose this option if you'd like to have this linked to a specific website/webpage.
- Link to anchor in the text - This option would only be applicable if you can edit the HTML within the email. Since there is no way to do that, you will not use this option.
- E-mail - If you'd like to link an email address, you can use this option. If they click on the link to the email address, it'll populate the message within their default email client. At that time, they will be able to edit the E-Mail Addres, Message Subject, and Message Body.
- Protocol - When you paste the URL into the URL field, the Protocol should update with the type of URL you've pasted in. You can verify this link works by prepending the protocol value to the link you've pasted in and viewing it in your preferred internet browser.
- <not set> - Load in the same frame as it was clicked.
- <frame> - Load in the same frame as it was clicked. If this option is chosen, you will also need to name the Target Frame.
- <popup window> - Load in a new popup window. We typically wouldn't suggest using this option as it makes it seem like a popup ad. If you choose this option, you'll need to name the popup window as well as set what features and dimensions you'd like available for this popup.
- New Window (_blank) - Load in a new window. This is probably your best "standard" option to use. This will ensure that it opens the link in a new tab and will not navigate them away from the page they're currently on.
- Topmost Window (_top) - Load in the full body of the window.
- Same Window (_self) - Load in the same frame as it was clicked.
- Parent Window (_parent) - Load in the parent frameset.
If the recipient is receiving the email in their email client (ex: Outlook, Google), then these target's will have little affect. If you click on a link in your email client, it'll open the link in your default internet browser. If the recipient is clicking the link from within an internet browser (ex: Firefox, Chrome), then these targets are applicable. The most common targets are either <not set> or New Window (_Blank) but you can use whichever target you see fit.